Towards a Sociolinguistics of in Difference: Stancetaking on Others

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Abstract Summary

In this paper, I revisit a cultural studies understanding of difference mediated through genre and intertextuality to advance an approach to stancetaking that foregrounds embodied alignments and disalignments in the encountering of Others. I define difference as the embodied performance of relationality in difference, that is to say, difference will be taken to be a notion that reveals how multilingual speakers embody relations of difference as in difference, arrived at out of conjecture, determination and contradictions of language in performance. Based on a large qualitative youth multilingual project, I draw on virtual interactional data to illustrate how in difference through stancetaking is entextualized in the embodied performance of parody by an emerging R&B and pop group in Cape Town. This embodied performance, body pop, is a type of the transgressive embodiment of language that challenges the endurance and injury of discourses of difference. I focus on body pop, an (en)genre(ing) of embodied performance, in order to demonstrate the various evaluative, affective and epistemic stancetaking effects the embodied performance had on the audience/readers. In the conclusion, I provide a few threads to follow in the further study of difference. 

Submission ID :
AILA295
Submission Type
Argument :

I adopt the concept of stancetaking to study an embodied YouTube performance of parody by an emerging R&B and pop group in Cape Town. By demonstrating the evaluative, affective and epistemic stancetaking effects on the audience/readers, I also dig into the ethical and aesthetic power of the transgressive embodiment of language to unsettle hegemonic linguistic ears and challenge the discourses of othering. 

Associate Professor, Director of the CMDR
,
University of the Western Cape

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