Abstracts Archive

This presentation aims to show how aging is represented in cosmetics advertising discourse whose purpose is to convince and seduce the female consumer. It is mainly about deciphering the anti-aging discourse through the analysis of the linguistic features as well as the visual strategies implemented...

A new direction is emerging in medicine, which calls for considering old age as a disease that can be cured (Sender 2016), and not as a fate that must be accepted. This new discourse is in vogue in specialized research spheres but also in enthusiastic and activist circles such as transhumanist group...

GUARANTEEING THE RIGHTS OF THE ELDERLY – A COMPARATIVE JURILINGUISTIC APPROACHWe porpose a multilingual (Portuguese, Romanian, French, Englsihg) in the realm of guaranteeing the rights of the elderly, which takes into consideration, legal and non-legal discourses concerning the systems of protecti...

The need for personnel to take care of dependent elderly people is only increasing in France and in the rest of the world due to the extension of life and the general aging of the population. Nursing homes and home support services face recruitment difficulties. One of the solutions would be to allo...

The world is currently experiencing demographically unprecedented aging. The problems of China's rapidly aging population appears even more serious. Studying social representations is particularly relevant for understanding social issues in the current state of aging in China. We studied the social ...